PROJECT BACKGROUND :
The project was done as a part of Challenge Labs at the RCA, in partnership with industry leader ARUP. The brief was to create a 'City as a Service' project in the context of London, using principles of just transition, i.e., sharing benefits of sustainability and technology transition equitably with everyone. During the span of 5 months, using trend mapping tools, extensive research analysis and systemic-design methods, we conceptualised and tested a speculative service that not only would benefit under-represented and often neglected communities, but also help the partner ARUP with potential ideas and strategies to bring about real-world impact with their initiatives.
PROJECT TIMELINE :
5 Months - October 2023 to February 2024
TEAM :
6 RCA Students - Bosky, Hans, Kishan, Parul, Piotr, Shravani
ROLE :
Conducted in-depth UX research with users and city-level issues, deriving actionable insights on 100+ local self-employed professionals and their needs. Conceptualized service design strategy, mapped user journey, created service blueprint to help make freelancers earn up to 30% more income. Conducted workshops & feedback sessions with multiple stakeholders, and finalized on a service prototype and business model to maximize financial value generation for the councils & increase economic growth for neighbourhood.
LEARNINGS :
Primary user research methods, research analysis, future signals and trends mapping, user journey mapping and flow, service blueprints, service ideation and strategy development, cross-functional team discipline, multiple-stakeholder analysis and value generation for all, business strategy, business model creation
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