Hi, I'm Parul!

Designer and Strategist with 3+ years of experience specialising in Service & UX Design, Research and Business Strategy. Enthusiastic about creating human-centred, impactful solutions that leverage strategic design thinking, technology and extensive user research into creating useful product strategies and ideas. MA Service Design from Royal College of Art 2024, London. Previously UX Design & Product Lead at Zeyka

STAGE
2024
Designing a service to empower women professionals to enhance their online presence, gain visibility and confidence, and advance their careers.
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Service Design | UX Design | Business Strategy
Zeyka
2023
Designing an integrated platform for architects and interior designers with an e-commerce website and a 3D design software to help them create designs, visualise spaces and procure materials, all in one place
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UX Design | Product Strategy
CoLab
2024
Designing a service to create borough-centric co-working spaces dedicated to empowering freelancers with workspace, local projects, and networking opportunities.
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Service Design | User Research
Vox Aeris
2023
Strategising Tech Applications & Business Plan for a Deep Tech Start-up that utilises a new technology to purify air
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Business Strategy | Technology Innovation
Klarity
2023
Designing a new strategy for Klarna to help the users achieve smarter financing by introducing an AI assistant
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UX Design | Service Design | Strategy
EMS India
2024
Research project on Emergency Medical Services in collaboration with Laerdal about emergency response system, ambulance services, gaps, and need in the Indian healthcare sector.
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User Research | Strategy
floodguard.ai
2024
Designing an interactive platform for London residents to get all flood related resources on one app and get real-time help through AI
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UX Design | Research
SOCIO HUB
2021
Designing a multi-functional public space in Gurugram, India to bring different sections of the society together in an inclusive space for work, leisure and retail. Done under the guidance of Municipal Corporation of Gurugram
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Spatial Design | User-centred Design
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